Nielsen Fly
This may be the year that the convergence of hardware, software and consumer behavior makes the ability of a business that is found through the search local online marketing need. The importance of having a website for the undertaking in local search terms from Google, Yahoo, MSN and the plethora of other search engines that drive Internet commerce is especially important to small local companies competing for the foot traffic passing by its stores in competitive markets.
The hardware is driving this convergence and fueling the rise of local search as a business-critical issue for small business is the next generation of handheld mobile phones and PDAs – including the Apple iPhone, the next and last version of being deployed out in 22 countries July 11. The software is the search engine giant, Google, Google Maps and mapping applications similar to search engines.
More and more consumers, particularly in the younger demographics, marketing and most coveted, are using smart phone technology as a preferred method for Internet searches. Normally, products and services these young and mobile consumers are searching online are products and local services – be it a café, a live entertainment venue, a clothing store or any other goods and services that are advertised as multiple online and off.
Google is the default web browser on the Apple iPhone and the iPhone is the leader in smart phones – a position that only is likely to be greater when the next generation iPhone hits the market in July. Google has long been the hands down leader in Internet search. The synergy of having the world's largest search engine as the default settings on the smartphone world's most popular given great impetus to the emergence of mobile search as the rising tide in the marketing of small businesses. Already, Google – through its partnership with Apple – is riding the tide growing mobile search. In the first quarter of 2008, Google captured 61% of the mobile search market, while Yahoo! earned a share of 18% and MSN third accounted for only 5% of mobile search, the poll numbers from Nielsen Mobile. This of course leaves a paltry 16% market for all other search engines combined.
As smartphones increasingly come to market with advanced search capabilities Internet and GPS capabilities in the hope of cash in the market already dominated by the iPhone (and the line of RIM's BlackBerry for business-type), the Google domain of local search and mobile search is likely to be unbreakable. Consequently, for small businesses who wish to turn Internet traffic is already in search of products and services online at the pedestrian traffic that will lead to customers and in its stores, with an online presence that is aligned with Google becomes increasingly important.
Survey results from Nielsen / NetSurvey, in conjunction with the marketing firm WebVisible indicate that 86% of all Internet users in 2008 the search for local products and services online. This number is above 70% of Internet users are conducting local online searches in 2007. Significantly for small local businesses whose focus is to showcase your company, rather than an online business, results Nielsen show that 90% of transactions that are initiated online through local searches are completed offline.
Thus, the importance of local search, mobile search and profile online business efficiency for small businesses looking to remain competitive in a market increasingly crowded and digital. And therefore, the importance of Google Maps, perhaps the chief software application that is refined and the definition of the race through the pages local business website rank well in search engines – read Google – results. Google Maps gives the potential customer is looking for a local product or service on the up from your mobile phone maps and instructions that specify which products and services can be purchased at the geographic location where the customer.
A crowd of 200 + factors are constantly being adjusted by Google to determine the ranking of a specific page, and more than 45 factors used to determine the local rank of a specific site. Optimizing the on-site and off-site factors that determine the classification and ranking of local search a website is not an easy task. However, at least, small businesses want a website that provides products and services, and registration that site with local business directories can tap Google for web traffic that is increasingly in foot traffic through the emergence of search mobile and their convergence with smart phone technology.
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Article Source: ArticlesBase.com – Mobile Search: How the Convergence of Local Search, Smart Phones and Consumer Behaviour Has Made Online Marketing a Small Business Priority
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